The reviews can be faked. Anyone can submit a review to these sites, giving no guarantee that the reviewer is an actual customer and not a competitor, employee or spammer attempting to manipulate opinions about the hotel.
- "Fake reviews happen all the time - but proving it, quantifying it, is very hard"
- "Anyone can write a product review, and everybody reads them. But can you trust them? I refer, of course, to reader or user reviews"
- "some sellers are resorting to underhanded methods like feeding bogus merchant reviews"
Labels: hotel suitable